March 1, 2013
Below is an excerpt from a blog post by Dr. Albert Mohler, President of the Southern Baptist Theological Seminary in Louisville, KY. In this post, Dr. Mohler shares his insights about information sharing and leadership in the digital age. I thought this excerpt was worth sharing as many fire organizations are developing websites, exploring social media and creating new ways to reach their audience. I hope you find this as helpful as I did (the full post, "The Christian Leader in the Digital Age," can be found here). Developing an Internet Presence By now, just about every church, corporation, business, school, or organization has a presence on the Internet. If not, realize that you just do not exist, so far as untold millions of people are concerned. If you are a leader, you are responsible to see that your organization’s Internet presence is useful, attractive, inviting, and well designed. If you need help, get help. The first impression on the Web is often the only impression you will make, so make it count. Content is king. People come to your Web site because they are looking for information. Make sure they can find it, and make certain it is worth finding. Your Web presence advertises to the world who you are, what your organization is all about, and the seriousness of your commitment to that mission. The information on your site must be up to date, regularly updated, and worthy of attention. If your Internet presence looks stale, visitors will assume that your organization is stale as well. As a leader, consider establishing your own Internet presence as a part of your organization’s Internet site. If this seems self-aggrandizing, just recognize that this comes with the territory when you are a leader. Visitors want to know what you think, how you communicate your organization’s mission, and whether you inspire trust. You have a message to communicate, and there is absolutely no virtue in failing to communicate that message. Make it serve the mission of your organization and drive visitors into its Web pages. Offer good content, and visitors will come back again. Let it grow old, and they will go elsewhere. This means a loss for your organization and its mission. Never forget that. Make certain that visitors can find you and your organization. If search engines do not know you exist, only those who already know your Internet address can find you. That is not a growth strategy.
Back to Firewire
Next Post
South Carolina
Firefighters' Association
111 Westpark Boulevard
P.O. Box 211725
Columbia, South Carolina 29210
© Copyright South Carolina State Firefighters' Association 2021
Website by 37 Gears
Store